Disneyland Resort Evergreen Campaign

The Evergreen campaign was designed to live alongside, or in the absence of, other seasonal campaigns for the Disneyland Resort. The timeless campaign showcases the excitement and can't-miss experiences of both Disneyland Resort Theme Parks. Tactics range from Park tickets to on-property banners to Resort buses to ad templates.

I designed and art directed the retail tickets, ticket carriers, and Main Gate tickets for the Disneyland Resort Parks. With the use of varying imagery and color bars, I organized a design system to distinguish between ticket types, tiers, and marketplaces.

This Rack Brochure lives in the 30+ hotels surrounding the Disneyland Resort Property, advertising our two theme parks, Downtown Disney District, three themed on-property hotels, and ultimately driving ticket sales to the Disneyland Parks. The 'picture book' simplicity of this brochure tells a story of the precious moments real people experience in our Parks everyday, as well as featuring our products and expansive portfolio of beloved characters and stories.