Disneyland Resort Annual Passholder Program
The Annual Passholder brand has a consistent, graphic look & feel utilized through direct mailers, informational collateral, on-property print and digital pieces, emails, and web banners. I took the lead on art direction and design of the Passholder program, communicating to intenders, and to current and lapsed Passholders.
Welcome Collateral Booklet
Left to right, top to bottom: "Welcome to the Passholder family" collateral, Holiday Offer Postcard, "Welcome" Direct Mailer, Acquisition Direct Mailer, Pricing "Placemat," Acquisition Direct Mailer
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