Disneyland Resort Annual Passholder Program

The Annual Passholder brand has a consistent, graphic look & feel utilized through direct mailers, informational collateral, on-property print and digital pieces, emails, and web banners. I took the lead on art direction and design of the Passholder program, communicating to intenders, and to current and lapsed Passholders.

Welcome Collateral Booklet

Welcome Collateral Booklet

 
 

Left to right, top to bottom: "Welcome to the Passholder family" collateral, Holiday Offer Postcard, "Welcome" Direct Mailer, Acquisition Direct Mailer, Pricing "Placemat," Acquisition Direct Mailer

 

 

ⓒ Disney