The Twilight Zone Tower of Terror Last Chance
As Disney California Adventure Park's beloved Twilight Zone Tower of Terror prepares for closure, we were asked to create a "last chance to ride" message that would be in-market alongside our seasonal Halloween campaign. I helped design, concept, and ultimately wrote the overarching tagline for this message, which was used on out-of-home, on-property, and digital tactics, and was also utilized for merchandise and social media.
'Tram' Billboards at the Mickey & Friends parking structure
Billboards and Transit Shelters around Southern California
Downtown Disney banners
On-Property interior bus panels, Downtown Disney banners
Copywriting Process
The Twilight Zone® is a registered trademark of CBS, Inc., and is used with permission pursuant to a license from CBS, Inc.
©Disney/CBS, Inc.